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                          | By 
                            George Testani and Ramaiah 
 Surprising? Not to those in the industry who know 
                            beans about their coffee. Close to 300,000 tons of 
                            it (and rising steadily) are produced annually. In 
                            fact, the cultivation of coffee in India dates back 
                            to 1600 A.D. when a holy man from India (Baba Budan) 
                            brought six coffee seeds from Yemen and planted them. 
                            Although India is primarily associated with tea, high 
                            quality estate coffee production had been neglected 
                            for the most part--until recently.
 
 Riding the wave of this recent explosion from India 
                            is a company called Plantation Direct Associates(PDA).
 
 Owners of 400 acres for the past 30 years, this large 
                            family-owned plantation is committed to informing 
                            the world about Indian coffee. The plantations are 
                            at elevations of between 4,000 - 5,400 feet located 
                            on the windward side of the Western Ghats in the Chickmagalur 
                            District within the Bababudangiri ranges. The high 
                            altitude has a profoundly positive effect on the quality 
                            of the coffees. However, it also presents many difficulties 
                            for the farmers and skilled laborers. Yields of coffee 
                            per acre are significantly less than those from plantations 
                            at lower altitudes. Picking of the cherries on these 
                            slopes is much more difficult as well as the transport 
                            of these cherries to the curer. The soils are acidic 
                            in nature and lateric in origin.
 
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   |  They 
                        are also rich in nitrogen and potassium; moderate in phosphorus; 
                        and adequate in iron, manganese, copper and molybdenum. 
                        They have also been supplied regularly with calcium, magnesium, 
                        sulphur and zinc.
 With respect to climate, the estate has an ideal annual 
                        rainfall of 90-100 inches (well distributed from April 
                        through November) and a dry spell from December to March/April 
                        which helps in processing and in natural sun drying of 
                        the Arabica coffee. The coffee is grown in the shade of 
                        trees such as Dalbergia (Rosewood), Ficus, Silver Oak, 
                        Jack and Albizzia.
 
 The plantation owners are interested in not only the sustainability 
                        of the land and coffee, but also that of the estate laborers. 
                        To this end, they provide the workers with clothing, housing, 
                        training, medical and other amenities as well as education 
                        for the children. These provisions for both laborers and 
                        children are rare in that many countries have not yet 
                        fully embraced them.
 
 Commercial Arabica A, B and PB are available from lower-elevation 
                        plantations as well as Monsooned Malabar and washed Robusta, 
                        whose production faces future problems as a result   
                        of the Vietnamese crop and London markets' pushing its 
                        price to an eight-year low.
 Farmers are amazed that high-quality, high-altitude, shade-grown 
                        coffee does not yet command the higher prices other nations 
                        enjoy. Those offering the best coffee will find their 
                        place in the Specialty Market as other farmers continue 
                        to elevate the quality of their own coffee for greater 
                        sustainability as well.
 
 India Arabica coffees (grouped with "other milds" 
                        in the International Coffee Market) are bestowed with 
                        wonderful aroma, slightly acid body, smooth taste and 
                        medium-to-full body without any harshness.
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